The Leesburg Daily Commercial needed a campaign to announce the launch of their new redesign and the idea I setteled on was a countdown with a little more about the redesign revealed each day. The countdown culminated with a launch Day "It's Here!" ad and a matching site takeover on DailyCommercial.com.
Each day one more piece of the new features was revealed: bigger, better, fresh, new. Until finally on Launch Day the new sections and content were revealed along with the fresh new page design.
The site takeover for Launch Day macthed the look and feel of the print ads and the wallpaper, medium rec and leader board all re-inforced teh All New, bigger, better fresh Daily Commercial.